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Work

Podcasting | Storytelling | Writing | Video Production | Interviewing | Team Training and Management

Image by Will Francis

01

Podcast Hosting & Development

Whether you're looking for a one-off interview or an engaging full podcast series, I’m able to jump in and develop the necessary pieces to bring the podcast to life. 

Currently, I help clients from various industries build their podcast visions from scratch. I've brainstormed with my clients podcast story angles and their ideal guest list, as well as created interview questions to best support the mission of the podcast. I also host interviews and have a full setup of professional video and audio gear to interview guests remotely from anywhere in the world.

Previously, I produced and launched The Opportunity Podcast from scratch. The show grew into the flagship podcast for Empire Flippers and scaled to 75,000 downloads in its first year. 

I hosted nearly 100 interviews on The Opportunity. The feedback I heard most often was "You came up with really great questions" and "You made me feel so at ease". 

 

My aim with every interview was to make people feel comfortable and empowered to be honest in their storytelling, whether they were seasoned podcast pros or being interviewed for the first time.


 

02

Writing

Written content is the foundation of a powerful content strategy. It's one of the primary ways to curate a brand voice and serve your audience. 

 

I pride myself on creating thorough, thoughtful articles that gain traction in the SERPs and through social shares. 

I became a trusted writer on my team at Empire Flippers because I could write clearly, creatively, and independently. Empire Flippers is known for having some of the strongest written content in the online business industry. Understanding how to not just meet, but exceed, the bar that they set was an essential part of my success as a content manager running a team of content creators. 

 

I'm experienced in writing case studies, thought leadership articles, data-driven pieces, interview-based articles, and articles optimized for SEO. I understand how to conduct keyword research and know which tools to use to optimize articles for improved performance. 

Image by Nick Morrison
Notebook and Fountain Pen

03

Interviewing, Video Production, and Storytelling 

I spent five years working on documentaries as a producer, interviewer, and editor. I am passionate about making any piece of content I create feel more human and authentic. 

 

This passion drives my interview style and any story-driven content I create. I know where to find story angles, even in tough-to-reach places. I understand how to construct an interview that can balance being informational, yet personal. I believe all interviews should be a compelling journey for listeners or readers.

 

Stories move people and change minds. I enjoy interview-driven content creation because it tends to exceed expectations in performance and traction. 


 

04

Team Training and Management

As Empire Flippers Content Manager, I ran two hiring rounds to build out a team of 4-6 content specialists. Most hires had talent in their fields but limited online business experience. I trained them on the fundamentals of online business mergers and acquisitions and scaled that process to include extensive knowledge of the industry as well as Empire Flipper's unique approach to content creation. 

With the new team in tow, I developed each specialist's roles to handle social media, podcast production, video creation, link building, blog writing, and email marketing. I created a roadmap to scale our content creation across channels while hitting ambitious KPIs. While managing that process I also served as editor for written and email content to continue training my team, improving their deliverables, and ensuring we always published quality content.

I love building tight-knit teams who support each other and are excited to deliver work they are proud of. Based on my experience as a manager I am well-equipped to help find great freelance talent, train them to become online business experts and grow their skillset as marketers. 

Image by Louise Viallesoubranne

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sarah@saracontent.com

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